Whether it be a one-hour keynote address, a full day conference presentation or a workshop, John maintains audience participation and interest.
With expertise in all fields of retailing - from supermarkets, hardware stores, pharmacies, liquor stores, florists, garden centers, libraries, farm shops, to fuel outlets and more.
John Stanley brings a world of knowledge to your conference. Each presentation is tailor made for the industry and local culture of his audience.
Click below to listen to John Stanley's presentation at the 2008 National Speakers Association of Australia 'One Great Idea' convention.
Presentation Topics include:
The team will talk on a topic of your choice, alternatively the following are a selection of JSA's most popular entertaining and thought provoking merchandising, customer care, branding and marketing presentations:
Retailing 2009 and Beyond
How independent retailers can grasp the opportunities to develop the market. The consumer is asking the retailer to reinvent themselves at least every three years, therefore, it is not about spending capital, it is about reinventing yourself and thinking outside the box.
The presentation will cover the following points:
• Why and How retailers need to change
• Generational marketing and how it applies to the retail industry
• Sustainability and the opportunity that awaits the leaders in the industry
• The changing product mix
• How to change the look of your business without spending capital
• Why you need to start to change now
Ban the customer and grow your business
Customers cost your business and won't help you grow your business. Ban them from your business and develop a new strategy to build average sales and lifetime value. Experiment with new ways of developing a consumer loyalty strategy. We will study examples from other businesses that have banned customers and grown their bottom line. Download ban_the_customer_print.pdf
Is Your Busines X-Rated!
According to the latest research Generation X are planning to spend 28% more leisure money per head than Baby Boomers in the coming years. This means your business will need to be X-rated! to gain from this extra income. Download xrated_print.pdf
Wanted Alive Not Dead
A retail business needs to feel alive, not dead in the consumers eyes. It is not just how the store looks, but also how it feels! The ambience, stock management and team need to be alive, dead product on the shelf will cost your business money. The secret is not to let products have a 'birthday' on your shelf. Download wanted_alive_not_dead_print.pdf
Is Your Library the Third Place? What is the biggest threat to libraries? Starbucks, Borders Books, MacDonalds or the pub? Well, it's actually ALL OF THEM! They all aim to be the 'third place' in the consumers mind after the workplace and homeplace. Download the_third_place_library_print.pdf
Increasing Your Sales by 540% with Effective Displays - 70% of buying decisions are made with the eyes. The way you merchandise and display products has a dramatic affect on sales per square yard/metre. This workshop takes delegates through the profitable concepts of merchandising and display, and provides practical tips on how to increase your sales by 540%.
Innovative Merchandising for Profit - The experience retail economy is growing rapidly. To be successful you need to be able to dare to be different. Playing “safe” is in fact unsafe. This presentation encourages your team to be adventurous and introduce innovation based on proven retail techniques.
Think FOR Your Customers - Think like a customer and you won't grow your business. Think For Your Customer and watch your average sale per customer grow. This presentation gets your team to think about advocates rather than customers. Plus we look at how to delight those advocates to enable your business to grow.
Position Your Brand to Increase Sales - In today’s market the consumer is exposed to hundres of brands – the result can be consumer confusion.
- Whose brand wins? Suppliers or Retailers?
- Can brands build customer loyalty?
- What promise is your brand offering your consumers?
- Does your brtand have a culture and how can you achieve it?
Winning at Retail - Customers are bored with just seeing products on shelves, they are looking for exciting experiences. The question is ‘are you in the commodity business or are you providing an experience for your guests?’ This presentation goes through the steps involved in creating and maintaining a retail experience that your customers will be raving about.
What delegates say about John's presentations
"Probably the BEST speaker with the most critical message I have ever heard in memory and not just MNLA" Kail Food, University of Wisconsin, USA.
"Excellent at explaining the material so that it is easy to digest, fantastic, upbeat speaker , who really knows about retailing ." Kurt Sellers, MacDonald Garden Center, Canada .
"John has excellent knowledge of his subject and is able to demonstrate it with practical examples which you can relate to in your business ." Bruce McDonald - North City Lotto, NZ .
"Extremely motivating - I have some fantastic ideas . John's strengths were especially his communication skills. It would be great to have a follow up in 6 months." P Comber - Rodney Wayne Hairdressing, NZ.
"Excellent public speaker . Made eye contact. Thoroughly enjoyed his workshop, learnt heaps and will now put it into practice". Tracy Price - Sussan Retail, NZ .
"Worldly wise , approachable, enthusiastic, knows both sides of the argument, excellent speaker." Ian van den Berg, Byrkley Park Centre, UK .
"Excellent visual presentation, global overview is excellent. Well focused on our industry , good pace, clear straight forward and pertinent. Appreciate the opportunity to learn from such an expert ." Jay McLaren, Sunset Nursery, Canada .
"I thought this was an overall, excellent workshop -I learned tremendous amounts of helpful and wise secrets , very well spoken with good stories and examples ." Cara Hague, Sharon Nursery, USA.
Past conferences include
The team has presented at the following conferences and to various organizations.
Australia
- National Nursery and Garden Centre Conference, Perth
- National Library Marketing Conference (How to Introduce Retail Technology into Libraries)
- Makit Hardware Conference
Bahamas
- Schultz Conference
Belgium
- Pets International Global Conference
Canada
- Landscape Ontario Congress
Dubai
- IIR Dubai Retail Conference
Germany
- Proven Winners, Frankfurt.
- International Hardware Conference, Berlin
Italy
- Giardinia
- National Garden Centre Conference
New Zealand
- Paper Plus Newsagent Group-National Conference
- Radio Network New Zealand-National Conference
South Africa
- College of Garden Centre Management
United Kingdom
- Public Libraries Association-National Conference
- Farm Retail Association-National Conference
- Garden Centre Association-National Conference
- Four Oaks Trade Show & Conference
U.S.A
- Wisconsin Fresh Farm Association
- North American Farmers Direct Marketing-National Conference (only speaker to be invited back in three concurrent years)
- International Innovation Center & Seminar Series at Garden Market Expo, Las Vegas
- The Scotts Company-Training Institute Retail Conference
- Garden Centre Symposium
- Arett Sales Conference
