Your objective is to maximise the sales across your whole store and therefore where you position products in the store can have a major effect on the overall return on your investment.
Product placement is based on your understanding of their classification.
Continue reading "How to Develop Your Product Placement Management" »
Each product category in your store has a best seller. This is not necessarily the cheapest or lowest gross profit product, it is the favourite product in the category purchased by your customers.
You can use this to your advantage if you introduce some simple management concepts.
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In the eyes of the customer perception is reality. Your image is important and research shows that 70% of a stores image, in a customers eyes, is obtained during their first impressions which is approximately the first ten seconds when they observe something.
Continue reading "How To Improve Your ‘First Impression’ Image" »
