Just About Retail

How to Build a Profitable Power Product Display

The key to successful retailing is being consistent in your relay merchandising and entrepreneurial in your displays.  The power displays is the most important display in your store as it sets the image for the whole store, plus it should be the most profitable square metre of retail space of your whole floor space.

Power spots need to be planned and managed and a few pointers will maximise the return of your investment.

How To Use A Wall Of Value

The concept of the ‘wall of value’ I first saw in U.S.A. mass merchandise stores.  The objective is to mail out a flyer promoting a wide range of products sold on price.  Once the customer arrives at the store they will find the wall of value at the rear of the store with the promoted products lined up next to each other.

The concept of this style of ‘wall of value’ is less common in retailing outside of the U.S.A. but it is used to lesser or greater degrees.