Just About Retail

How to Promote Your Business to Baby Boomers

Over the recent years the main target market for many retailers has been baby boomers.  Baby Boomers are now in their 50’s and more people are reaching their 50th birthday than ever before.  This sector of the market has had the most effect on society and retailing since they started the ‘Flower Power’ revolution in the early 60’s.

How To Communicate Your Beliefs to Your Customers

Every retailer must be committed to providing the highest possible levels of fair trading and customer service to their customers.

The important thing is not the commitment but the promotion of those standards to the customer, as they are your judge.

You need to ensure your customers know what to expect from you.

How To Communicate Your Beliefs to Your Customers

Every retailer must be committed to providing the highest possible levels of fair trading and customer service to their customers.

The important thing is not the commitment but the promotion of those standards to the customer, as they are your judge.

You need to ensure your customers know what to expect from you.

How to Close the Sale

The point at which you ask the buyer for an order is the CLOSE.  Much of the effect in planned selling is wasted if you fail to close effectively, so it is evident that particular attention to the close is vital to your success.

How to Develop a Mystery Shopping Program

Mystery shopping has become one of the manager’s most effective tools in identifying the customer experience within a retail business. The process involves a “secret shopper” visiting your business and recording the experience on a pre-determined report.  The tool has developed considerably over the past five years and can now be used to coach and develop the team, as well as reward staff for high performance.  On a more strategic level it is an excellent tool to identify the business’ customer service strengths and weaknesses. Developing a tailored, fool-proof and motivational mystery shopping program requires some thought.  By following this advice, you can create a tool that can transform your business for both your customer and yourself…