Library Retail Innovation

Creating a Lounge Room Effect

Johnsphotolibrary196 Ref: Staffordshire Art Gallery

Opportunities: This gallery has created a beautiful effect to promote it's housewares. This is an opportunity to partner with your local furniture companies for them to sponsor a similar room in your library.

How to: Consider creating effect with colour - your 600's could be housed in a living room zone with contemporary wall colours and furnishings.

Comments (0)

Partnering as an Information Channel

Johnsphotolibrary196_1 Ref: Central Highlands Regional Library - AUS

Opportunities: Support your parent organisations' hot topics and strategic projects by displaying their collateral. Promote your bookstock where applicable ie Water-wise gardening info promote books as well.

How to: If you are approached by an organisation to display their leaflets or posters, ask for a perspect display box or menu holder - there is nothing worse than poorly displayed brochures.

Comments (0)

Partnering with Florists

Johnsphotolibrary196_2 Ref: Central Highlands Regional Library - AUS

Opportunities: A chance to make your library counter/desk/entrance more attractive and welcoming. Support local businesses - build economic development. A chance to get rid of those dusty cheese and spider plants.

How to: Approach your local garden centre or florist and offer to promote their business to your customers. In return ask them for a weekly/monthly floral arrangement or quarterly indoor plant.

Comments (0)

Partnership with Bookstores

Johnsphotolibrary196_3 Ref: Dymocks Bookstores - AUS

Opportunities:  We are not in competition with bookstores. Bookstores grow booklovers that borrow. Libraries grow booklovers that buy.

How to: One library we know of has partnered with a bookshop so that library patrons can get a discount and in return, people are encouraged to join the library in the bookstore ..... WOW.

Comments (0)

Baby Book Club

Johnsphotolibrary196_4 Ref: City of Stirling Library - AUS

Opportunities: The Baby Book Bag from BookStart is a great way of getting parents to sample books and reading. Why not offer library membership and a book in your local health authorities Baby Bounty Bag (a free sample bag for new borns)

Comments (0)

Partnering with Bookstores

Johnsphotolibrary196_5 Ref: Canterbury Libraries

A small bookshop selection in this library is restricted to up-to-the minute bestsellers. Libraries we know who have done this tells us that selling best sellers generates income for the loan stock and takes pressure off waiting lists. Just make sure that your budget for loan stock is protected while you generate income!

Comments (0)

Next »

Order Library Marketing Toolkit Now!

  • Library Marketing Tool Kit

Categories

  • Customer Care
  • Displays
  • Entertainment
  • External Marketing
  • Favourites
  • Internal Marketing
  • Merchandising
  • New Books
  • Partnership Marketing
  • Refreshments
  • Retailing
  • Signage
  • Stock Management
  • Zones

Recommended Reading

  • Just About Everything a Retail Manager Needs to Know
  • Winning at Retail - Video
  • Just About Retail Team Brainstorming - CD
  • Think FOR Your Customer
  • Profitable Product Performance
  • 10 Minute Trainings for Library Teams - CD
  • 10 Minute Trainings for Garden Centers - CD
  • 10 Minute Trainings for Farm Retailers - CD
  • John Stanley's Know Your Produce Fact Sheets
  • Complete Guide to Garden Center Management
  • Ban The Customer
  • Is Your Business X-Rated?
  • 27 Ways to Improve Your Farmers Market Stall
  • Garden Centre Trends 2008
  • Setting Up Shop
  • Rethink Retail

Other JSA Info Sites

  • John Stanley Associates
    Just About Retail
    Library Retail Innovation
    Lifestyle Garden Centre Toolkit
    Retail Guru
    Think FOR Your Customer
    Winning at Retail
    X-Rated Retailer
    Ban The Customer