Lifestyle Garden Centre Toolkit

IKEA, MUJI , ILVA - Are you the Garden Center Equivalent?

Is it evolution or is it a revolution?  Whatever your opinion, lifestyle retailing is definitely changing and the garden center scene will be very much part of the changing movement.

A few years ago it was the DIY stores that were looked on as the innovators, but press releases in recent times indicate clearly that the DIY movement is finding it difficult to grow the market and consumers has turned to the DIM movement and the innovators have changed.

Autumn Leaves

Where do you get it?
Dead tree, autumn leaves.

Why introduce the idea?
Autumn can be a great time to create a unique seasonal display.

Who did it first?
REF: Plantland, South Africa

Wooden Stakes for Crayons

Where do you get it?
Timber yard.

Why introduce the idea?
Generation X and Y will love this idea.  Keep the colours in the same pattern as a box of crayons.

Who did it first?
REF: Mid Ulster Garden Centre, Ireland

Large Photo's

Where do you get it?
www.gettyimages.com

Why introduce the idea?
Pictures sell, big pictures sell more!

Who did it first?
REF: Ferndale Garden Centre, UK

Old Cars

Where do you get it?
Scrap yard.

Why introduce the idea?
Flower power cars will relate to the 'Baby Boomer' market.

Who did it first?
REF: Whitehall Garden Centre, UK

Tractor Type Displays

Where do you get it?
Farms, junk and scrap yards.

Why introduce the idea?
Round displays sell more than square ones.  A tractor tyre is the ideal diameter and in keeping with our image.

Who did it first?
REF: Darts Farm, UK

Paint Swatches

Where do you get it?
Your local paint shop.

Why introduce the idea?
I'm a great believer that you need to keep up with the fashion colours.

Who did it first?
REF: Ferndale Garden Centre, UK

Old Garden Tools

Where do you get it?
Junk yard or your own garden shed.

Why introduce the idea?
Nostalgia displays work, they help to create theatre.

Old Garden Furniture

Where do you get it?
Scrap and junk yards.

Why introduce the idea?
Nostalgia ideas.

Who did it first?
REF:

Square and Rectangular Scatter Tables

Where Do You Get It?
I find IKEA is the cheapest source of these tables.

Why Introduce the Idea?
They can upgrade the indoor living room, plus you can arrange them in any configuration you would like.

Who Did It First?
REF: Sandyholme Garden Centre, Scotland