Lifestyle Garden Centre Toolkit

Flower Power

20070207125455_edited_1I spotted this in the latest edition of New Zealand Gardener Magazine ... I thought you would find it of interest.

Albany garden designer Sandra Batley picked up a bronze award for her 'Supersize Bee' retail garden for Honda.  As well as the living walls of lawn grass, one side of the garden boasted a car painted in bumblebee stripes - while the other sported big, bold daisies with centres made from orange pansies and artifical turf.

Comments (1)

Paint Can Entrance

New_ideas Where do you get it?
Ladder, cans.

Why introduce it?
Paint is becoming an integral part of the garden centre mix.  Why not create some theatre to promote the fact you're in outdoor fashion paints?

Who did it first?
REF: Mica Bethlehem, South Africa

Comments (0)

Wheel Barrow

New_ideas_2 Where do you get it?
Water pump, wheelbarrow, frame, chain, water sump.

Why introduce it?
This introduces a 'gardeing' element to the department, it could work at the entrance to your garden care department.

Who did it first?
REF: Mica Bethlehem, South Africa

Comments (0)

Fashion Boards for Plant Retailing

Img_3960_1Where do you get it?
Strips of wood and paint available from your local hardware store.

Why introduce it?
Strips of wood can be fixed to the front of any bench to create a seasonal product statement that compliments the plant and fashion trend.

Who did it first?
REF: Ferndale Garden Centre, UK

Comments (1)

Corrigated Iron Sheets

Img_2633 Where do you get it?
Junk yard or hardware store

Why introduce the idea?
Corrigated iron can provide contemporary room dividers in your plant area

Who did it first?
REF: Mid Ulster Garden Centre, Ireland

Comments (0)

Front Doors

Img_3467 Where do you get it?
Don't buy new ones, old ones from a scrap yard are better.

Why introduce the idea?
By repainting them in the latest fashion colours every three months you can show your customers you are fashion conscious.

Who did it first?
REF: GardenWorks, Ireland

Comments (0)

Empty Wine Bottles

Img_2642 Where do you get it?
Your team!

Why introduce the idea?
Sell the story, from the vine to the bottle.

Who did it first?
REF: Mid Ulster Garden Centre, Ireland

Comments (0)

Wooden Stakes for Crayons

Img_2947 Where do you get it?
Timber yard.

Why introduce the idea?
Generation X and Y will love this idea.  Keep the colours in the same pattern as a box of crayons.

Who did it first?
REF: Mid Ulster Garden Centre, Ireland

Comments (0)

Old Cars

Img_3708 Where do you get it?
Scrap yard.

Why introduce the idea?
Flower power cars will relate to the 'Baby Boomer' market.

Who did it first?
REF: Whitehall Garden Centre, UK

Comments (1)

Paint Swatches

Where do you get it?
Your local paint shop.

Why introduce the idea?
I'm a great believer that you need to keep up with the fashion colours.

Who did it first?
REF: Ferndale Garden Centre, UK

Comments (0)

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